Crowdfunding is filled with potential.
You can even go from $30k to $300k!
And, that’s exactly what today’s guest did.
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks with Conrad Sayer, founder of Adventure Mate, about how he raised $374,980 from over 1,600 backers for Adventuremate V3 — a rugged 6-in-1 camping multi-tool.
But this episode isn’t just about outdoor gear.
It’s about improving your Kickstarter strategy over time.
Conrad first launched an earlier version of the product years ago and raised only around $30,000.
This latest campaign raised nearly 10X more.
He shares how stronger execution, better product design, and smarter marketing completely changed the outcome.
One of the biggest breakthroughs came before launch.
In this episode, you’ll discover:
- How a simple launch trick dramatically increased conversions
- Why this one thing matters more than just having a “great idea”
- Why this type of live campaign content kept backers engaged
- What Conrad learned after redesigning his product three different times
- The sneaky way that Kickstarter backers can help with your marketing
You’ll also hear the story of how Conrad went on an eight-day road trip where he filmed valuable content that was the backbone of his launch.
This episode is packed with practical Kickstarter lessons on product development, audience building, and crowdfunding marketing.