Allica Bank, the UK’s fastest-growing business bank and one of Britain’s newest unicorns, has officially launched its biggest brand campaign to date.
The launch coincides with the publication of the bank’s 2025 annual results, which mark its third consecutive year of profitability and reflect a growing demand from established businesses for a full-service SME banking model.
Record 2025 financial results
Allica’s latest financial data demonstrates significant momentum across its operations. Key highlights from the 2025 results include:
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Underlying pre-tax profit rose by 34 per cent to £43.7million.
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Gross revenue increased by 27 per cent to £371.3million.
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Business Reward Account customers surged by 133 per cent, surpassing 14,000 established businesses.
Since opening for lending in 2020, Allica has achieved a $1.2billion valuation, topping Deloitte‘s UK Tech Fast 50 in both 2023 and 2024, and placing second in the Financial Times’ FT1000 in 2025. It is also officially recorded as the fastest-growing UK fintech in history.
“Like your business bank again”
Representing Allica Bank’s most significant investment in brand marketing to date, the new campaign was developed in partnership with creative agency 20(SOMETHING). The major push spans TV networks including Sky, ITV, and Channel 4, alongside out-of-home advertising across Global’s TFL network and digital channels like YouTube.
Built around the tagline “Like your business bank again,” the campaign targets established businesses—those with between 5 and 250 employees—that have long been underserved by the wider financial sector. According to the bank, these businesses are often considered too big to be served by consumer-focused fintechs, yet too complex for traditional incumbent banks to bother with.
Putting the relationship back into banking
To combat the frustration of being passed between call centres and feeling like a number, Allica has invested heavily in proprietary technology that enables it to offer customers a dedicated relationship manager. Customers can reach their managers directly by phone, email, or WhatsApp, entirely bypassing chatbots and hold music.
The campaign’s adverts use deadpan humour to bring this proposition to life, placing Allica’s relationship managers directly into everyday customer environments—such as shops, factories, and industrial estates—to demonstrate what it looks like when a bank actually knows your business.
Georgie Burks, head of marketing at Allica Bank, noted how strangely impersonal business banking has become.
“You’re passed around, put on hold, treated like a number – and for a lot of business owners, that’s just been accepted as normal,” Burks said. “This campaign challenges that. It shows what it looks like when a bank actually knows your business, and why that shouldn’t be exceptional.”
Richard Davies, CEO of Allica Bank, emphasized the bank’s commitment to stepping up for established SMEs.
“Allica is building the category defining digital bank for established SMEs – a segment who make up a third of the economy but are drastically underserved,” Davies stated. “We’ve built the technology, we’ve built the team and we’ve proven our model works. Now is the right moment to make sure the businesses who need us most know we exist and this campaign is a signal of how seriously we take that.”