Strive Inc. has expanded its Bitcoin treasury with a fresh purchase of 789 BTC valued at roughly $61.43 million. The Nasdaq-listed firm disclosed the acquisition in a recent filing, reporting an average purchase price of about $77,890 per bitcoin.
The transaction lifts Strive’s total holdings to 14,557 BTC as of April 24, 2026, with the stack valued at roughly $1.1 billion based on current market prices.
The latest buy marks a continuation of Strive’s treasury strategy, which centers Bitcoin as a core balance sheet asset rather than a peripheral allocation. The company has framed Bitcoin as a benchmark for capital deployment, positioning it as a hurdle rate for investment decisions and long-term value preservation.
The company’s accumulation comes amid an accelerating trend of corporate Bitcoin adoption. Public companies now hold more than 1.15 million BTC combined, worth an estimated $85 billion, while Bitcoin exchange-traded funds collectively control about 1.28 million BTC, Strive said.
Also today, Strategy bought 3,273 BTC for $255 million, pushing its holdings to 818,334 BTC worth about $63.7 billion while lifting its Bitcoin yield to 9.6% and reinforcing its position as the largest corporate holder.
Strive is stacking BTC
Strive’s balance sheet reflects this shift. Alongside its Bitcoin holdings, Strive reported $90.5 million in cash and cash equivalents and additional exposure to Bitcoin-linked financial instruments, including preferred equity tied to Strategy Inc. This structure indicates an effort to combine direct Bitcoin ownership with yield-generating instruments tied to the broader Bitcoin capital stack.
Strive’s recent activity builds on earlier purchases throughout 2026. In March, the company added 179 BTC, bringing its holdings at the time to over 13,000 BTC, while also expanding its exposure to structured credit products designed to support income generation tied to Bitcoin markets.a
Beyond balance sheet expansion, the company is also investing in education tied to corporate Bitcoin adoption. Its subsidiary, True North, plans to host a “Bitcoin for Business” summit in Oregon aimed at CFOs, founders, and treasury managers seeking to integrate Bitcoin into financial operations.
The initiative reflects a broader push to normalize Bitcoin within corporate finance frameworks.
In March, B. Riley Financial initiated coverage on Strategy Inc. and Strive, Inc., arguing both stocks were undervalued relative to their Bitcoin treasury holdings.
The firm pointed to compressed valuations, with Strategy trading near 1.2x NAV and ASST around 0.9x modified NAV, framing the discounts as an opportunity amid a broader pullback in Bitcoin.