Singlife has revamped its digital investment platform Singlife dollarDEX, targeting self-directed retail investors with a streamlined interface and a zero-fee model.
The upgraded platform provides access to over 1,500 funds across various asset classes and geographies without platform fees or sales charges.
The company states the redesign focuses on simplifying account opening, fund discovery, and trading processes.
Singlife plans to introduce additional features to the platform progressively. These upcoming additions include an interest-bearing cash account and a consolidated view of users’ insurance and investment portfolios.
“We have listened closely to feedback, and have evolved the platform for today’s retail investor,”
said Aditya Sood, Chief Operating Officer, GROW with Singlife.
GROW with Singlife, the company’s investment distribution arm, manages both the digital platform and its adviser-focused counterpart GROW.
The unit reported a compounded annual growth rate of 27% in assets under administration from the 2022 to 2025 financial years, reaching over S$4.5 billion.
“We are continually strengthening both our platforms to meet these distinct needs, with GROW empowering advisers to better serve their clients, and dollarDEX catering to self-directed consumers,”
said Farooq Lone, Chief Executive Officer, GROW with Singlife.
Singlife launched the platform in 1999 as one of Singapore’s earliest online fund investment portals.
It allows users to invest using cash, Central Provident Fund, and Supplementary Retirement Scheme funds.
To mark the relaunch, Singlife dollarDEX is running a promotion until 17 July 2026. It offers bonus units for qualifying investments as well as for successful referrals.
Featured image credit: Edited by Fintech News Singapore, based on image by user23413193 via Freepik