yuu Rewards Club members in Singapore can now convert their points into Max Miles under an expanded partnership with HeyMax.
Under the new arrangement, yuu members can convert points at a ratio of 3.6 yuu Points to 1 Max Mile.
HeyMax said this allows members to earn up to 10 miles per dollar.
The feature gives members another redemption option through HeyMax’s network of more than 20 airline and hotel loyalty programmes.
The move builds on the existing partnership between both companies, which already allows HeyMax users to convert Max Miles into yuu Points at a ratio of 1:3.
HeyMax is expanding its loyalty and travel partner network across Asia Pacific.
Joe Lu, Co-Founder and CEO of HeyMax said,
“At HeyMax, our mission has always been to make aspirational travel more accessible to everyone.
Partnering with yuu Rewards Club is a natural next step. For the first time, yuu members can convert their everyday points into a reward currency that opens the door to a whole world of travel opportunities.”
yuu Rewards Club members earn points across supermarkets, convenience stores, pharmacies and other lifestyle merchants in Singapore.
Lee Yik Hun, Head of Commercial at yuu Rewards Club, said,
“With leisure travel increasingly becoming a priority for Singapore residents, this expanded partnership with HeyMax gives yuu members greater flexibility to convert their points into flights or hotel stays, extending the benefits of everyday spending into overseas travel.”