We’re excited to introduce Instant Access Rewards, a new way for creators to deliver digital content, exclusive links, and codes to backers immediately after they pledge, follow, or reserve.
By giving backers something right away, you create a stronger incentive to pledge now instead of later, while also increasing the appeal of higher pledge levels.
Drive Momentum by Delivering Immediate Value
Crowdfunding is all about momentum. Instant Access Rewards help you build it faster.
Exclusive to BackerKit, Instant Access Rewards give creators a way to reward supporters in the moment, turning audience excitement into action from day one and helping drive more pledges throughout the entire campaign.
- Reward backers instantly with digital perks the moment they pledge, follow, or reserve
- Increase conversion rates by adding immediate value to pledge levels
- Encourage higher pledges with early-access bonuses
- Keep backers engaged with digital exclusives (eg. project prototypes/previews)
What You Can Offer with Instant Access
Instant Access Rewards in action: Blades ‘68 by Evil Hat
Instant Access Rewards are flexible and easy to tailor to your project. You can deliver:
- Exclusive content like quickstart guides, PDFs, wallpapers, or music
- Private community access such as Discord servers or member hubs
- Promo or unlock codes for your store or future products
- External content links via platforms like Dropbox or DriveThruRPG
Whether you’re launching a tabletop RPG, a book or publishing project, or any creative project or product that has the potential for a digital component, Instant Access Rewards can help you build momentum early and deliver value to your fans instantly.
What if a backer cancels their pledge? We recommend offering rewards that you are willing to give away for free in the event that a backer cancels their pledge or if their payment doesn’t go through. This could be a first chapter of a book, or a set of sample pages from a comic, etc. If a backer cancels their pledge, they will be unable to re-download the file.
See It In Action: Blades ’68 by Evil Hat
Evil Hat’s latest campaign Blades ‘68 is live and has already raised over $370K on BackerKit. With still a week left, it’s on pace to be their highest funded campaign of all time.
As the first creators to pilot the feature, Evil Hat went all in and incorporated Instant Access Rewards across all pledge levels, offering immediate access to a 450-page prototype PDF and free Roll20 Quickstart module. They also highlighted the offer at the top of their Story section to incentivize pledges on the first visit.
One of our core marketing messages is “Back it today, play it tonight.” Instant Access Rewards enables us to seamlessly deliver on that promise, lightens our customer service overhead and helps build backer confidence. That’s a win-win for us.
– Tom Lommel, Marketing Manager, Evil Hat Productions
Tom Lommel, Marketing Manager at Evil Hat Productions, shares why they use Instant Access Rewards and how it delivers on many levels:
We use Instant Access Rewards to demonstrate to potential backers that we’ve put in the work to ensure this campaign is a trustworthy investment of their dollars.
One of our core marketing messages is “Back it today, play it tonight.” Instant Access Rewards enables us to seamlessly deliver on that promise. It gives every customer who pledges immediate access to a backer-only PDF of our game that’s fully playable.
No fiddly third-party download links, no need to answer the same “where do I find my PDF??” emails. Instant Access Rewards lightens our customer service overhead and helps build backer confidence. That’s a win-win for us.
Evil Hat highlights Instant Access Rewards at the top of their Story section.
How It Works
For backers, choosing and receiving Instant Access Rewards is seamless:
- The reward is clearly labeled as “Instant Access”
- After completing their pledge, follow, or reservation, backers immediately see their reward
- They can access their content, link, or code right away. No waiting required.
For creators, the set up is easy.
- Create an item in your project admin
- Enable Instant Access
- Choose your reward type: Link, Code, or File
- Add optional instructions and publish
Start Building Momentum Today
Instant Access Rewards is a new and powerful way to help you turn excitement into momentum by giving backers what they want – easy access to more rewards.
And it’s just one of the many features exclusive to BackerKit’s pro crowdfunding platform built for the professional creator.
Add Instant Access Rewards to your campaign by following these easy steps.
Have yet to launch a project on BackerKit? Get a demo of the BackerKit Platform today.
