Less than 1% of transactions are agentic today. Trulioo’s CPO believes that could reach 75% within a year, and most of the industry has no trust framework in place.
Zach Cohen is the Chief Product Officer at Trulioo, a global identity verification platform that helps financial services companies verify identities and govern transactions across international markets. He leads product strategy at the intersection of AI governance, fraud prevention, and digital identity, and joins FNN to explain what the financial industry is missing as agentic commerce moves from theory to live deployment.
In this episode:
- Why agentic commerce could jump from under 1% to the majority of transactions within a year, and why the industry is not moving fast enough to meet it
- Why the trust gap in agentic commerce is a governance problem, not a features problem
- Know Your Agent (KYA): how verifying a non-human actor differs from KYC and KYB, and what it actually involves in practice
- The new attack surface that agents create, from prompt injection to fraud rings operating at machine speed
- Singapore’s IMDA agentic AI governance framework and where the gap between regulation and current practice sits
- Why Zach’s advice to every company getting started is to build the governance framework before touching the product