eToro has announced a collaboration with
Formula One driver Pierre Gasly, extending its presence in the sport through a
new partnership with the BWT Alpine driver.
The latest
announcement builds on eToro’s Formula One marketing activities. In January,
the company became the
exclusive trading and investment partner of the BWT Alpine Formula One Team
for the 2026 season, marking its entry into Formula One sponsorship. At the
same time, eToro also announced partnerships with four French Ligue 1 football
clubs.
Gasly Joins eToro Formula One Campaign
Gasly drives for the
BWT Alpine Formula One Team. The new agreement builds on eToro’s existing
partnership with the team by extending the collaboration to the individual
driver.
Under the partnership,
eToro and Gasly will engage with Formula One fans and the platform’s global
user community through live events, social media content, podcast appearances
and other digital activities.
Yoni Assia, Co-founder
and Chief Executive Officer of eToro, said the company’s partnership with the
BWT Alpine Formula One Team was its “first step into Formula One.”
He
added that the collaboration with Gasly would allow eToro to connect with
global audiences “in an even more personal and engaging way.” Assia
also said Gasly’s approach reflects eToro’s belief that success comes from
“combining a long-term mindset with the right knowledge and tools.”
Gasly to Share Behind-the-Scenes Formula
One
According to the
announcement, the collaboration is based on shared themes of community and
innovation and is intended to engage both Formula One fans and eToro’s global
community.
Gasly said Formula One
success is about “preparation, continuous learning and staying committed
to your goals.” He added that he and eToro share those values and plan to
create content and experiences for fans. He also said the partnership would
offer “a behind-the-scenes perspective” throughout the racing season.
This article was written by Tareq Sikder at www.financemagnates.com.
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