FPT has launched an ASEAN Salesforce Center in Hanoi to help financial institutions in Vietnam test and deploy practical data and AI applications.
Developed with Salesforce, the center is located at FPT Tower and will serve as a space for banks to explore real-world use cases, train teams, and develop new applications.
The facility is focused on Vietnam’s banking sector but is also intended to support wider adoption across ASEAN.
The ASEAN Salesforce Center will showcase use cases across the customer journey.
These include digital onboarding for account opening and credit activation, AI-driven financial recommendations based on spending patterns, and predictive tools that help banks identify customers who may be ready for new products or services.
It also features customer intelligence tools that connect interactions across channels, along with a Tableau-powered dashboard for management teams.
The center will also provide hands-on training on Agentforce and Data 360 as part of efforts to strengthen delivery capabilities in Vietnam’s financial services sector.
Nguyen Quoc Dong, Senior Vice President and Chief Delivery Officer of FPT Corporation, said,
“Through our collaboration with Salesforce, we are helping organizations across Vietnam and ASEAN turn these technologies into meaningful transformation, from intelligent decision-making to deeply personalized customer experiences.
This initiative builds on that momentum, helping accelerate the next generation of data-driven banking across the region.”
Paul Carvouni, Senior Vice President and General Manager, Salesforce ASEAN, said,
“The Salesforce Center of Excellence with FPT is more than just a facility; it’s a launchpad for Vietnamese companies to redefine the customer journey and scale their growth.
We are giving local businesses a space to move beyond experimentation to real business value by experiencing how Agentic Enterprises improve customer experiences, create higher revenue and increase productivity.”
FPT has built its Salesforce capabilities over more than a decade.
The company now maintains a global team of over 1,000 developers with more than 800 certifications and has delivered over 200 projects across various industries.