For creators, the work never really stops: grow your audience, keep them engaged, and then prepare for the next big launch.
So at BackerKit, we stay hard at work building tools to help you channel all that energy into real results that build over time with each project you run.
Our last update covered six new features released across several BackerKit pro platform offerings, from Pledge Manager Pro to Collab-Funding.
But today, we’re showcasing a specific set of new tools aimed at expanding one of the biggest factors of your success and growth as a creator – your audience.
Below are 4 new features to help you better know, grow, and activate your fans before and after you launch your campaign.
Let’s get into it.
Audience Intelligence: Tracking Your Audience Funnel and Audience
Before you can rally your fans, you need to know them. Who’s leaning in? What’s resonating?
Enter BackerKit’s Audience Funnel — your community’s engagement journey, visualized. Think of it like x-ray vision for your campaign.
You can track how many visitors turned into followers, and how many followers turned into backers. See how each stage converts, and where there’s friction, so you can take the right actions to accelerate your audience journey from visit to pledge.
Best of all, you can track your Audience Growth across campaigns and truly see your fan flywheel in action – an audience growth loop that builds and builds with each project.
Check the admin dashboard of your BackerKit Crowdfunding project to access the audience intelligence you’ve earned.
Pre-Launch Reservation: Get Pledge Commitments Before You Launch
Imagine this: before you even go live, your fans are already raising their hands, reserving tickets to the show, and locking in exclusive rewards.
That’s Pre-Launch Reservation. Your fans can reserve a reward for a small deposit (e.g. FREE dice with your $1 reservation) which, as soon as you launch, gets added to their cart when they return to make their pledge.
It not only drives hype — it drives real pledges. One creator recently observed how fans who made pre-launch reservations were over 12x more likely to pledge than those who didn’t reserve.
Aside from locking in early support and rewarding your biggest fans, Pre-Launch Reservation helps maximize your launch day total, the success of which can ripple throughout the rest of your campaign.
Pro Tip: Several BackerKit creators have reinvested the amount raised from their Pre-Launch Reservation into ad spend, further expanding audience awareness and momentum way before the campaign goes live.
Combined with Audience Intelligence, you have unparalleled insight into your pre-launch audience and activity as well as the tools to incentivize their early commitment.
Discover how to set up a BackerKit Pre-Launch Reservation.
World’s Largest Dungeon used the BackerKit Pre-Launch Reservation and funded in minutes.
Incentives: Turning ‘Maybe Later’ into ‘Take My Money’
Whether it’s offering rewards for an early bird pledge or freebies to repeat backers, incentives have always been a core feature at BackerKit. But now, thanks to your feedback, they’re even easier to use.
- Follower Incentive. Build pre-launch audience and anticipation by offering freebies to those who follow your campaign (e.g. Follow now for a free PDF).
- Targeted Incentive. Control which backers see which incentives based on eligibility. (e.g. hide the free sticker incentive from digital reward tier backers.)
- Manual Incentive Improvements. Kickstarter creators can now enjoy more seamless campaign setup than ever before.
See our best practices for using BackerKit Incentives.
Updates: Now More Targeted and More Accessible
Now that you know your audience, what they care about, and how to incentivize them, it’s your duty to keep them informed.
With BackerKit Targeted Updates, you have more granular control of which segments of your audience receive specific project updates.
Send updates to just your backers (for things like fulfillment) or reminders to followers who have yet to pledge about the close of your campaign.
And now Updates have their own tab on the campaign page — a dedicated spot for fans to see the latest news about your project.
Learn more about how to use updates to engage your community.
More to Come
Keep your eyes peeled for more product updates — subscribe to our Community Newsletter through the link below to learn the latest. We’re constantly improving BackerKit to make crowdfunding easier, more powerful, and more repeatable for creators like you. Your feedback is invaluable in shaping the future of our tools, so keep sharing your thoughts and experiences. Together, we’re building the future of crowdfunding. 💪