PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated business solutions, marking a significant evolution in its offering for small and medium-sized enterprises (SMEs).
Long recognised for its reliable EFTPOS solutions, PayNuts is repositioning itself as a fully integrated business partner, designed to help SMEs operate more efficiently and navigate increasingly complex economic and regulatory conditions. The expanded offering reflects a focus on delivering greater value to merchants as the payments landscape undergoes structural change.
The announcement follows the Reserve Bank of Australia’s recent conclusions paper on Merchant Card Payment Costs and Surcharging, signalling a major shift in the Australian payments landscape. From 1 October 2026, the reforms will introduce lower interchange fee caps, stronger fee transparency requirements, and new powers for card schemes to prohibit surcharging. Together, these changes are expected to accelerate the move away from traditional cost‑recovery models and place greater pressure on payment service providers to clearly demonstrate tangible value.
PayNuts Co-Founder and Managing Director Geoff Branson welcomed the RBA’s push for greater clarity and fairness across the payments ecosystem.
“As surcharging is phased out, the responsibility will increasingly fall on payment service providers, acquirers and banks to deliver genuine value to merchants,” Branson said.
“The critical question is how the industry ensures that value flows through to small and medium-sized businesses. That’s the problem we’re focused on solving at PayNuts,” Branson said.
The refreshed brand reflects PayNuts’ commitment to supporting SMEs through a connected ecosystem that streamlines operations, reduces vendor complexity and strengthens financial resilience. Central to this strategy is a new suite of integrated solutions that extends well beyond payments.
PayNuts has unveiled a fully integrated point-of-sale (POS) platform for hospitality and retail businesses, designed to seamlessly connect instore and online payments and deliver a unified transaction experience. Following a successful twelve-month pilot, the platform is now being rolled out across multiple form factors to support businesses of varying size and complexity.
With end-to-end control of the payments and POS experience, PayNuts can deliver deeper integration, faster support and ongoing product innovation. The platform includes features such as real-time reporting via mobile app, table management, and online and QR code ordering that syncs directly to the POS. Future enhancements include delivery app integrations for hospitality venues and appointment booking tools for health and beauty operators. For merchants, it means a unified platform for managing business.
Beyond POS, PayNuts is expanding into value added services designed to improve business continuity and operational efficiency. Through a partnership with More Telecom, merchants can access fast, business-grade nbn®, including discounts for eligible customers. This is supported by a partnership with More Bookkeeping, providing dedicated financial management support and creating a more seamless, fully integrated operational foundation for SMEs.
Branson said the company’s evolution reflects its long-term commitment to Australian businesses.
“We’re not just a payments company anymore. We’re evolving into a technology business built to serve Australia’s SMEs with a connected ecosystem of products that complement each other, from payments and POS to nbn and financial tools. We want to be the partner that helps small businesses grow, adapt and succeed.”
“This is especially important as the global economic landscape is constantly shifting, and Australian businesses, now, more than ever, need access to services that can scale and wrap around their own unique needs.”
With strong recognition, and a refreshed brand that reflects its expanded mission, PayNuts is positioning itself as a new kind of business partner, one built for the realities of today and the opportunities of tomorrow.